Minnesota Valley Transit Authority provides outstanding service for metro commuters, students and those visiting area attractions. They also offer transport to and from the Minnesota State Fair. As an event that draws two million people annually, being able to park and ride is both a convenience and a fun lead-up to arrival.
As part of our comprehensive relationship with MVTA, we partnered with Minnesota-based musician Mark Mallman to create an energetic spot that captures the carefree fun of the State Fair, and encourages people to use MVTA’s shuttle service. The visuals were also deployed across MVTA’s digital assets and featured in brochures, emails and on transit stop posters.