What We Did
Know The Dangers
Customer Journey Mapping
Brand Equity Assessments
Digital Marketing Strategy
Search Engine Marketing
An integral part of this campaign was co-creation. We gave affected communities the voice to tell their stories and keep on telling them. Our approach is captured in this moving music video, produced in conjunction with Twin Cities musician Danami-Maurice Champion. With an emphasis on positivity, this work expresses hope and a chance at wholeness in the face of painful realities.
So, how do you tell teens the Xanax they think they’re buying might actually be a deadly fake pill without sounding like a concerned mother? You speak to them honestly in a way that grabs their attention.
When we first created Know The Dangers, the scope was limited to synthetic drug awareness for a more narrowly defined audience. Despite messaging evolving and adapting to new opioid-related issues and audiences over time, the goal and approach has stayed the same – raise awareness about these issues and help people find hope and treatment through engaging, empathetic, and actionable content.