Building a new brand in an historic location.

What we did:

Visual Identity
Art Direction
Cheese Curd Taste Testing

How do you create a fresh, new restaurant brand in a crowded market while staying true to its historic location & culture?

Be bold, a bit brash, without any bull.

Like any newborn, this baby needed an identity.

While Lyric would make for a great celebrity baby name up there with the likes of Blue Ivy, North, Racer, and Pilot Inspektor, luckily this name was not meant for a human. It was inspired by the location’s history as a center for music back in the day. Then, unlike a baby – freaky genetic manipulation aside – we got to decide what Lyric should look like.

And a distinct
voice to match.

A little cheeky with a whole lot of confidence. The brand’s unique voice helps cut through the clutter of industry competition.

Then it was time for us to bring Lyric to life.

With a deliciously responsive website.

Everything a restaurant website should be. Flexible. Inviting. Always leaving you hungry for more.

A suite of branding elements.

Colors palettes. Icons. Photography. Even the menu and our very first bathroom wallpaper.

An integrated ad campaign.

From digital and social, to print and out-of-home, we made sure we got butts in those seats.

Even the design
of the place itself.

Interior. Exterior. We provided a helping hand just about everywhere.

Our efforts resulted in a big serving of tasty success, as Lyric opened to hungry crowds that keep coming back for more.

Let’s Talk

Shoot us an email or give us a call. We’d love to chat. Otherwise, feel free to explore more of our work.

Contact Us

State of Minnesota: Opioids

State of Minnesota: Synthetics


Odyssey Resorts

American Society of Interior Designers

Health Dimensions Group