How do you create a fresh, new restaurant brand in a crowded market while staying true to its historic location & culture?
Be bold, a bit brash, without any bull.
Like any newborn, this baby needed an identity.
While Lyric would make for a great celebrity baby name up there with the likes of Blue Ivy, North, Racer, and Pilot Inspektor, luckily this name was not meant for a human. It was inspired by the location’s history as a center for music back in the day. Then, unlike a baby – freaky genetic manipulation aside – we got to decide what Lyric should look like.
And a distinct
voice to match.
A little cheeky with a whole lot of confidence. The brand’s unique voice helps cut through the clutter of industry competition.
Then it was time for us to bring Lyric to life.
With a deliciously responsive website.
Everything a restaurant website should be. Flexible. Inviting. Always leaving you hungry for more.
A suite of branding elements.
Colors palettes. Icons. Photography. Even the menu and our very first bathroom wallpaper.
An integrated ad campaign.
From digital and social, to print and out-of-home, we made sure we got butts in those seats.
Even the design
of the place itself.
Interior. Exterior. We provided a helping hand just about everywhere.
Our efforts resulted in a big serving of tasty success, as Lyric opened to hungry crowds that keep coming back for more.